DESIGN
picture imagenation
PHOTOGRAPHY
drawing with light
The successful establishment of a corporate identity highly depends on the visual elements used to represent the overall face of the company. This will include, e.g., logos, typeface, tagline, imagery, colours, and writing style.
Promotional design can vary from elements such as vehicles wraps as well as branded mugs and pens that people can keep. The aim of promotional design is to create exposure for the company. Striking promotional designs are key to establish top-of-mind awareness and assisting the company to stand out from its competitors.
The correct balancing of the placement of text and graphics and good column formatting are all important. It is key to concentrate on the creative use of white space to define the flow of the message. Never fight "reader gravity" that forces the reader’s eyes to move from top to bottom, left to right.
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An enticing design on a banner is a fantastic way to market a company's services or products. It not only provides a visual component that targets an audience's purchasing intent but is also a smart way to establish or raise brand awareness and attract new customers.
The roll-up or pull-up banner is a self-supporting advertising display comprising a banner, i.e., a broad strip of fabric or other material, with content printed on it and a base into which the banner can be rolled up. The banner should feature a main title or text, secondary information to support the main message, and lastly, graphics for visual purposes.
The banner is compact, lightweight, and portable which make them easy to transport to any venue. They are ideal for use at conferences, conventions, exhibitions, and trade shows, or anywhere else where there is an opportunity to the promote company.
The teardrop banner is manufactured in shape of the teardrop to ensure that the fabric is always tight. This reduces flapping flags means that the branding remains visible no matter what the conditions are. Less flapping will prolong the lifespan of the banner and also result in less fraying.
The telescopic banner has a rectangular shape. Because of its shape it is less taut than the teardrop banner that allows a bit more waving from the wind. This will, however, not impact that much on the visibility of the branding. The limited flapping will prolong the lifespan of the banner also result in less fraying.
Designing an advertisement is where marketing and design intersect. In other words, a visual artwork is created specifically for advertising purposes and thus for the marketing of the product.
